It's no secret that the American line Fresh, founded by Lev Glazman and Alina Roytberg in Boston in 1991, who are famous for their apothecary aesthetic, innovative at time of launch, and their simple but not simplistic concept, have been bought by LVMH since 2000. (Is there any brand who has escaped their acquisitions I wonder)
the London Fresh boutique
With that fact in mind LVMH decided to
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